What exactly is sales development?

Being prepared is half the battle in better sales development.

What exactly is sales development?

We all know that connecting with the right prospects requires time and research. And converting those prospects takes time, effort, and resources. Think about your current sales cycle. How many steps are involved in closing a deal?

The more prepared we are on the front end of that sales cycle, the better the experience is for both you and your prospect.

Sound simple? If you’re talking to the wrong people with the wrong message, you’re wasting everyone’s time. At Lighthouse 5, we work with you to find the right prospects, decide how to connect with them, and what to say to them.

Sales Development is a function that combines the marketing and sales functions of an organization. It resides at the front-end of the sales cycle and involves identifying, connecting with, and qualifying leads.

Our proper Sales Development solutions will help you find better prospects, match your offerings to your prospects’ needs, and improve your closing ratios.

Pick up the phone and give us a call–we’ll be happy to share with you more detail on how we can help you fine-tune your sales efforts.

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Does your sales strategy need some muscles? Let’s work together to customize a plan for your business to “get your ship together.”


GrowthWheel is a visual toolbox for decision making and action planning for start-up and growth companies.

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Uncover hidden opportunities and correctable weaknesses…and then develop new tactics for growing your sales and building a successful sales strategy.

I really enjoyed working with Tom. He was extremely detail-oriented, responsive, and communicative. He seemed to be one step ahead of me on a regular basis; he answered questions even before I asked. I feel very fortunate to have been able to work with him.

Kate Lang

NIE Specialist, The Seattle Times Company